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How Did This Toothbrush Become The Hottest Item on Social Media?
If you've been browsing social media over the past several months, chances are that you've come across at least one post about Wavee – the oral care start-up that’s taken the country by storm.
The brand – with roots in both the Philippines and Canada - made a huge splash last year thanks to the release of its revolutionary W-1 Toothbrush Speaker System, which is famous for the sleek design that combines an electric toothbrush and Bluetooth speaker charging base.
Helping turn last year's splash into a full-fledged tsunami Wavee enlisted the help of Yassi Pressman - one of the Philippine's hottest celebrities and budding entrepreneur herself - as a key part of its Founding Team.
With Pressman’s help, Wavee was able to curate this past Holiday Season into its very own ‘perfect storm’, as the W-1 made it rounds across Instagram, Facebook, TikTok and YouTube - with a who's who of Philippine celebrities mentioning it in one way or another.
From Liza Soberano & Enrique Gil, Sofia Andres, Sarah Lahbati, Cathy Gonzaga, Coleen Garcia & Billy Crawford, Zeinab Harake and even Manny Pacquiao, the list goes on and on, Wavee made its way into the bathrooms of the country's most familiar faces.
To top it off, Wavee partnered with the Philippines Dental Association (PDA) to host its first-ever Christmas Charity Concert, featuring performances from a lineup of up-and-coming homegrown talent like Donnalyn, Arthur Nery Kiana V. and Issa Pressman - steamed on Twitch and Facebook Live for the world to enjoy.
The W-1 toothbrush speaker system didn't win the SILVER AWARD for Personal Care Product in the world renown A'Design Competition (Italy) for no reason, this electric brush really has the specs to back it up. It's 3 speed, 48,000 rpm motor means that those nasty coffee and wine stains don't stand a chance. The smart speaker charging dock is tuned to pump in some good vibes into your daily routine and also has voice command through Alexa.
The resulting media blitz made Wavee a household name across the Philippines seemingly overnight; anointed the W-1 as the perfect holiday gift; and sold-out inventory almost instantly. Oral care was suddenly cool as everyone wanted to brush to their own beat. The good news is that inventory is again available online via www.waveeworks.com at 6999php while supplies last.